Made for your problem.
AI solutions designed around your challenge: from scratch where it matters, on proven technology where it doesn't.
Gerford AI · AI-as-a-Service · Since 2021
Intelligence, earned in elite sport.
Founded2021Before AI was mainstream
DisciplinesEightOlympic sports analysed
AthletesHundredsIncluding Olympic champions
On-site hardwareNoneBroadcast footage is enough
§ 01 · Origin
Built where every hundredth counts.
Gerford was founded in 2021, before AI became mainstream. We spent our first five years in elite sport, building AI for athletes and organisations at Olympic and Commonwealth Games level, across eight disciplines and hundreds of athletes, including Olympic champions and world number ones.
Along the way we found a better method: the same depth of analysis from standard broadcast footage alone. No equipment on site, no installation, no logistics. It has been used at Olympic Games level and in international competition.
We still work in elite sport today. And we now bring the same standards to businesses across industries: data analytics, process automation and AI integration, taken on only where we can deliver a clear result.
i.Footage
A standard broadcast feed, stream or recording.
ii.Models
Bespoke computer vision for movement, technique and tactics.
iii.Insight
Analysis athletes, coaches and governing bodies can act on.
§ 02 · Disciplines
An index of the sports that shaped us.
Table Tennis01
Swimming02
Beach Volleyball03
Tennis04
AFL05
Snowboarding06
Mogul Skiing07
Surfing08
§ 03 · Practice
The capability was never limited to sport.
Slow becomes smart.
We find the manual, repetitive workflows in your business and make them intelligent.
Five years, deployed.
Counsel grounded in commercially deployed AI, from elite sport to business operations.
Audiences, content & commercial strategy.
We work with well-known talent in global entertainment, applying analytics and AI where the industry is only beginning to look.
Your data never leaves home.
Built from the ground up with strict security protocols. Bespoke models that keep your information inside your own infrastructure.
§ 04 · Principles
“If AI is not the right answer, we will tell you early.”
I
Listen first
We don't arrive with a pre-packaged solution looking for a problem.
II
Direct
Plain answers and honest scoping, from the first conversation.
III
Built for time
We are not a vendor. We are a partner.
IV
Restraint
Confident capability, without the noise.
§ 05 · Contact
Begin with a conversation.
Every engagement starts with understanding your situation. Tell us where you are, and we'll tell you whether, and how, AI can help.