We build
AI solutions shaped around your problem. From scratch where it matters, on the best existing technology where it doesn't.
AI-as-a-Service · Est. 2021
We read the game from the broadcast.
Gerford turns standard broadcast footage into elite performance analytics: no cameras on site, no sensors, no hardware. Proven at Olympic level, now built for business.
2021Founded, before AI went mainstream
8Olympic disciplines analysed
100sof athletes, incl. Olympic champions & world no. 1s
0cameras, sensors or hardware on site
01 / How it works
Footage in. Insight out. Nothing to install.
Input
Any broadcast feed
A standard broadcast, a stream or recorded footage. Whatever already exists.
Model
Computer vision, tuned per sport
Bespoke models track movement, technique and tactics frame by frame.
Insight
Analytics coaches act on
Used at Olympic Games level and in international competition across multiple sports.
On-site camerasWearable sensorsHardwareInstallation & logistics
02 / Built in elite sport
Olympic and Commonwealth Games. Eight disciplines and counting.
- Table Tennis01
- Swimming02
- Beach Volleyball03
- Tennis04
- AFL05
- Snowboarding06
- Mogul Skiing07
- Surfing08
Working with athletes, their teams and international governing bodies since 2021.
03 / Beyond sport
The capability we built in elite sport was never limited to sport.
We automate
We find the slow, manual workflows in your business and make them intelligent.
We advise
Five years deploying AI commercially, from elite sport to business operations, behind every recommendation.
Entertainment
Audiences, content, commercial strategy.
We work with well-known talent in global entertainment, applying analytics and AI where the industry is only beginning to look.
Secure by design
Your data stays yours.
Systems built from the ground up with strict security protocols. Bespoke models that keep client data inside your own infrastructure.
04 / How we work
If AI isn't the right answer to your problem, we'll tell you early.
01
Listen first
Every engagement starts with your situation, not a pre-packaged product looking for a problem.
02
Direct
Clear answers, early. We take on work only where we can deliver a clear result.
03
Built for time
We're not a vendor. We're a partner, for the long run.
04
Real-world results
Commercially deployed solutions, not hypotheticals.
05 / Contact
Bring us the problem, not the solution.
Tell us where you're stuck. We'll tell you, honestly, whether AI can move it.